Audience

The target audience for this type of genre would normaly be 11-16 year olds but because of the use of strong laungage i feel the perticular song that we have chosen to do would be aimed at a higher aged audience. I would say the target audience for most of 'the midnight beasts' songs would be 15-18 year olds. I think the Genre is mixed as both girls and boys listen to them.

Technically Compentent

In the music video we are going to use alot of box wipes, fades and slow motion editing. This is because alot of this happens in the genre of music videos, (pop-rock.) They also have alot of close ups showing the peoples faces as they sing, where as in genres such as rap and rock they manly use long shots and mid shots to show whos singing. This is because in rock and rap songs the singers will be moving around alot or playing instoments.

The editing on a pop-rock video between shots is mainly fades, cuts and box swipes. These are easy editing skills and look very good within the genre of music video that i am doing. They also use high shots and alot of cross cuts between singers.

Pictures

This is a picture of the band that i have chosen a song for. They are a unsigned band who are aged around 16-20, They mainly perform to audiences of the same age group as themselfs as it is this age group who would listen to here genre of music.

Videos

I have looked at videos of songs such as Ninjas, play that funky music, and wake me up before you go-go. I have picked to look at these because they are in the same genre of music as the song that i have chosen to do. Most of these will use alot of fades, cuts and box cuts to change scene. They also use alot of different carmera angles and shots such as high shots and close ups to esablish the genre of the song.

CD

I designed a CD cover for the song that we have decided to do and also started tomake the inside of the book for inside the CD. The CD's i looked at where of bands who work within the pop-rock genre, therefore i would get a look at what their CD covers look like. Most of them had the band members close up to the Camera with the title in the background, therefore i decided to design ours like this.

Genre

For our music video we are using a rock-pop song that is also mixed in with abit of comady. We picked this because it will be easier to do and we all like the song. We have made a story board for the music video and planned out each shot / camera movment.

Production filming

I made two different short clips to test out filming techniques. the 1st one i made started out with a long shot of poppy walking down some stairs with me hiding in the bushes. I did this to show her being followed. by the camera looking at her from inside the bushes it shows a point of view shot so the audience that she is being watched. I used poppy as the one being followed because the traditional representation would be the woman/girl being the one being stalked to show hem as being the weaker sex. We then did a shot of poppy walking down the stairs looking paranoid to show the fear of being watched/followed. the clothing that poppy was wearing is showing her to be more of a laid back person who would be vulnerable to an attack and this helps to show that something is going to happen to her.